In a matter of just a few short weeks, we changed just about everything we do. Schools are out for weeks, if not months. Cruises have stopped sailing, and air transportation may be next. Bars and restaurants have closed, sporting events are nonexistent, and so many people are now unemployed. If you watch the news (or follow social media) and see the number of infected keep rising, you can’t help but wonder when (or if) life will return to normal.
As a result of these massive, sudden changes, many people today are frozen in fear. They don’t know what they can and can’t do. They’re numb, fearful and questioning everything.
I believe that the accomplished and determined business owners in our world are facing a unique brand of fears: Will I lose sales and revenue due to the coronavirus? What if I have to lay people off? How can I keep my team, and keep them working? How will I continue to provide for my family? How long will this last?
I know that I have those fears, and I assume many of you do as well.
As I’ve spoken to many friends, relatives, and our clients, I’ve described this window of time as a chance to work ON my business (10D Tech) rather than FOR my business. There are five actions that have proven effective and valuable to me. I encourage you to use them, make the effort to stop being frozen in fear, and move forward with your business, your family and living your life.
Step #1: Communicate Often
I suggest making an effort to constantly communicate with all of your stakeholders. From your employees, to your customers, to your partners, and your vendors, stay in communication with them. Keep them updated with how your business is doing, and ask how you can continue to serve them.
While in-person visits may not be ideal at this time, you can always resort to good old phone calls, e-mail, videos, or webinars. You can bet that if your customers aren’t hearing from you, they are hearing from your competitors.
Step #2: Be a Valuable Resource
While money is always important, now is the time to be a trusted resource and friend to your clients and prospects. People today need bold solutions. If you’re actively bringing solutions to your clients, you become a valuable resource. If they’re simply writing a check and never hearing from you–especially in today’s environment–you’ll be first on the chopping block when they have to cut expenses.
Step #3: Lean on People
It’s ironic that the one time we need people more than ever before, we are supposed to stay isolated and apart from one another. Use video conferencing and web conferencing to work together with your team, your partners, and your accountability. Nobody has gone through anything like this before, so nobody has all the answers—but as a collective group, you will find almost every answer you need.
Step #4: Be MORE Than a Businessperson
They may be your employees, your colleagues and your clients, but they are people first. Just about everyone you interact with has endless stresses when the workday is done. Their kids are home from school all day, getting into who knows what. They’re worried about going to the supermarket and if there will be meat and toilet paper. They’re concerned about keeping themselves and their family healthy.
When your clients and prospects start to see you not just as a business or organization, but as a friend who truly cares, that’s when they want to do business with you for life. These kinds of relationships should be treasured both personally and financially.
Step #5: Be Informed, But Not Obsessed
People were glued to their TVs for weeks after 9/11. As a result, although they were informed, they were also more stressed, depressed and fearful. Don’t do that to yourself.
Yes, it’s prudent to know how to “flatten the curve” and protect your family, but watching too much news or consuming too social media right now can dominate your thinking and actions. That can negatively impact your business. At my house, we began limiting watching news to just 30 minutes a day. Since then, my household has been much happier and more stress-free.
During this otherworldly pandemic, it’s good to have a little fear. It keeps us safe, and it encourages us to make good decisions. However, if you want to ensure your business is stable and growing, if you want to help your family cope and persevere, you should take these steps to rise above the fear.
If you need immediate IT support or if you need help in setting your business up so your employees can work remotely from home, OR prepare for the eventual transition BACK to your offices and workplaces, feel free to schedule a quick call with me!
All the best,
VP Sales & Marketing
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5 Steps To Rise Above The Fear And Focus On Growth